Arthur G Cook
ZS Associates, USA
Title: The commercial landscape for biosimilars: Planning in an uncertain environment
Biography
Biography: Arthur G Cook
Abstract
Over the next 10 years $71 billion in worldwide biopharmaceutical revenue may be affected by the launch of biosimilars products.Several biosimilars launches already have taken place in multiple European countries, and observations from uptake in these markets hold insight for strategic planners, both in Europe and other geographies. In countries such as the US the commercial landscape is complicated by additional uncertainties in regulatory and legal policy. In this talk we will examine the learning from prior launches and apply these insights in a decision analysis framework to aid in planning for future biosimilars introductions. In particular we will address the challenges of forecasting biosimilars uptake and innovator erosion.