Arthur G. Cook
ZS Associates, USA
Biography
Arthur G Cook is a Principal at ZS Associates in San Francisco, CA. He is experienced in strategic planning, forecasting, market research, pricing, and decision analysis. He has worked with pharmaceutical companies across 25 countries in North America, Latin America, Asia, Europe and Australia, and has developed forecasts for products in over 150 different therapeutic areas. His experience prior to joining ZS Associates includes positions at two major pharmaceutical companies. He also has been a featured speaker at numerous pharmaceutical and health care industry conferences and is the author of the 2015 second edition book entitled “Forecasting for the Pharmaceutical Industry”. Currently, he heads the Biosimilars Center of Excellence at ZS Associates. He holds an MBA from the University of California at Berkeley, a PhD in Chemistry from Harvard University, and a BS in Chemistry from Stanford University.
Abstract
Abstract : The commercial landscape for biosimilars: Planning in an uncertain environment